Google Ads / Search & performance advertising
Being found in Google is good. Being chosen is better.
We build and manage Google Ads campaigns that connect your business with people already looking for what you offer. From search queries to landing pages and conversions, we focus on making that interest count.
MASH provides Google Ads management for businesses seeking qualified leads or purchases through paid search. We research search intent, structure and manage campaigns, refine ad copy, review landing pages and measure conversions. Depending on the business, campaign types may include Google Search, Shopping, Performance Max, Display and YouTube.
Someone searching for your product isn’t necessarily ready to buy it.
A search can mean a hundred different things. Someone might be comparing prices, looking for information, checking alternatives or ready to make a purchase right now.
Google Ads can put you in front of all of them. The tricky part is knowing which searches are actually worth paying for. And even when the right person clicks, the job isn’t done. Your offer, landing page and next step still have to convince them to choose you.
We look at the whole path from search to sale, so your budget goes toward meaningful opportunities rather than just more traffic.
- Search intent What is this person actually trying to find?
- Keywords Are we paying for the right searches?
- Ad message Does the ad answer what they’re looking for?
- Offer Why should they choose your business?
- Landing page Does the page deliver what the ad promised?
- Conversion Can they take the next step without unnecessary friction?
- Measurement Which clicks lead to real business?
Who this is for
Businesses whose potential customers are already searching for an answer, a provider or a product.
- Service providers that need relevant enquiries from people searching for a specific service in their market.
- E-commerce businesses with products people look for by category, specification or name, where Shopping or Performance Max may be appropriate.
- B2B companies that need to distinguish research queries from commercial intent and track qualified enquiries beyond the form submission.
If people aren’t searching for what you offer yet, paid search may have a smaller role. We’ll look at the available demand before suggesting where to spend.
Before we bid on a keyword, we want to know what it’s worth.
What do your customers search for? Which products or services bring the most value? What makes someone choose you over the alternatives? And what happens once they land on your website?
We work backwards from the business goal to build campaigns that make sense.
Account audit & opportunities
We review your Google Ads account, search terms, campaign structure and conversion data to understand what’s working, what’s wasting budget and what deserves a closer look. Starting from scratch? We research the market and identify where paid search could create opportunities.
Search strategy
We research keywords, understand search intent, structure campaigns and set priorities around your products, services and business goals. Not every keyword with traffic deserves a place in your budget.
Campaign setup & launch
We configure Google Ads campaigns, targeting, budgets, conversion actions and relevant ad assets. Depending on your goals: Search Ads for existing demand, Shopping for product listings, Performance Max across Google’s inventory, or Display and YouTube where they fit the plan. We choose the format after looking at search demand, available assets and how conversions will be tracked.
Ads & landing page direction
We write and test ad messaging that matches what people are searching for. We also review the pages they land on, looking for disconnects between the search, the promise and the next step.
Conversion tracking & reporting
We check whether important actions are being measured properly, from enquiries and purchases to the conversion data available from your sales process. Because a low cost per click means very little if those clicks don’t turn into customers.
Optimization & scaling
We analyze actual search terms, refine keyword matching and negative keywords, test ad messaging, adjust bidding and budgets, and improve campaigns using conversion data. For lead-generation businesses, we also review any available information on lead quality or downstream sales.
Less paying for the wrong people. More room for the right ones.
Understand the demand → Find the right searches → Build the campaigns → Track what matters → Refine & grow
A few things you might be wondering.
Is Google Ads right for every business?
Not necessarily. It works particularly well when people actively search for what you sell. For products with little existing search demand, we may need to consider other channels or a different advertising approach.
Do you work with existing Google Ads accounts?
Yes. We can review your current campaigns, search terms, tracking and performance before recommending what to keep, change or rebuild.
Which types of Google Ads campaigns do you manage?
Depending on the business and available assets, we work with Search, Shopping, Performance Max, Display and YouTube campaigns. We choose formats based on what you’re selling and what the campaigns need to achieve.
How much should we budget for Google Ads?
It depends on your industry, competition, location, keyword costs and business goals. We’ll help define a starting budget that allows us to gather useful data and make informed decisions.
Can you guarantee that we’ll appear first on Google?
No. Ad positions depend on several factors, including competition, bids and ad quality. Our goal isn’t to win every auction at any cost. It’s to bring the right people to your business at a sustainable acquisition cost.
How do we know if Google Ads is profitable?
We look at conversions, acquisition costs and available revenue data, not just clicks and impressions. Where possible, we connect advertising results to what happens after the enquiry or purchase, so we can evaluate the actual business impact.
People are searching. Let’s make sure they find you.
Whether you’re launching Google Ads for the first time or wondering why your existing campaigns aren’t delivering, tell us what you’re trying to achieve. We’ll look at the opportunities, the obstacles and where Google Ads could make a difference.
Pairs well with: Meta Ads, Digital Product Launch