Meta Ads / Facebook & Instagram advertising

Meta Ads, with the rest of your business in mind.

We plan, launch and manage Meta advertising around your product, your customers and what happens after the click. Because the ad is only one part of the journey.

MASH is a Meta Ads agency managing Facebook and Instagram ad campaigns for businesses seeking leads, bookings or online sales. Our work covers strategy, account setup, creative direction, tracking and ongoing optimization. We connect campaign performance with the customer journey and available sales data.

Your ads don’t exist in a vacuum.

The offer. The creative. The landing page. The sales team. The way customers make decisions. It all affects the outcome.

A campaign can deliver plenty of clicks and still leave you wondering where the customers went. That’s why we look beyond the ad account before deciding what needs fixing.

Product Is this something people actually want?
Offer Do they understand why they should choose it?
Creative Does it get the right person’s attention?
Landing page Is the next step obvious?
Sales What happens when the enquiry comes in?
Measurement Can we tell what turned into a real result?

Who this is for

Businesses that need Facebook and Instagram advertising to lead somewhere useful.

Local service businesses that want more qualified enquiries or appointment bookings, with the booking journey and follow-up taken into account.
E-commerce brands looking to connect product ads and creative testing with purchases and acquisition costs.
Course creators & education businesses that need a clearer path from first contact to registration or sale.
B2B teams & recruiters that want to test whether Meta can reach relevant leads or applicants, and measure what happens after they enquire.

We work with both existing ad accounts and businesses launching Meta campaigns for the first time. The approach depends on the offer, market and what can actually be measured.

Before we touch Ads Manager, we have questions.

What are we selling? Who’s buying? Where does the customer go next? What counts as a good result for this particular business?

Then we build the campaigns around the answers.

Audit & direction
We review your existing Meta Ads account, customer journey and performance. If you’re starting from zero, we establish the priorities first.
Campaign strategy
Audiences, objectives, offers, budget allocation and testing priorities, connected to the business goal.
Setup & launch
Facebook and Instagram campaign structure, account configuration and a clear route to the conversion we’re measuring.
Creative direction
Concepts, hooks, briefs and creative testing. We work with the brand’s actual identity, not a generic ad template.
Tracking & reporting
We check that important actions are measured, review performance and explain what the numbers mean for the business.
Optimization & growth
We refine campaigns, replace tired creatives, test hypotheses and adjust budgets based on results.

Look closer → Understand the people → Make a plan → Connect the pieces → Launch, learn, improve

Same platform. Very different problems.

Kimera / Local beauty

Kimera already had a distinctive identity. We helped its advertising catch up with the brand and bring in bookings more consistently.

5,336 bookings · $4.53 average cost per booking

Monika Serek / Education

An established photography educator needed a sales journey that could keep working between major launches. We connected entry-level products, content and advertising.

1,410 entry-level product sales · 130 main course sales

See the case

AVL / HR & engineering

Eight technical vacancies in a competitive Czech engineering market. We tested where Meta Ads could reach candidates who weren’t actively job-hunting, and where the channel had limits.

173 applications · 8 vacancies

See the case

A few things you might be wondering.

Do you manage both Facebook and Instagram Ads?

Yes. We build and manage campaigns across Meta’s advertising platforms, choosing placements and objectives around the audience and goal.

Can you take over an existing ad account?

Yes. We start by reviewing what’s already running and what the data tells us before recommending changes.

Do you create the ads, too?

We develop creative concepts and briefs and run creative tests. The exact scope of filming, design and editing is agreed for each project.

How much should we spend on Meta Ads?

There isn’t one useful number for every business. The starting budget depends on your market, offer, customer journey and what we need to test.

How will we know whether it’s working?

We agree on meaningful conversion events and review the available sales data alongside campaign performance, so decisions aren’t based on clicks alone.

Got ads running? Or an idea worth testing?

Tell us a little about your business, what you’ve tried and what you’d like to change. We’ll see where Meta Ads could fit.

Pairs well with: TikTok Ads, Organic Social, Digital Product Launch